Photos - Renee Anderson, Emerald. QLD.

Who We Are

Pete Johnson (Managing Director) founded LFS in 2008 after a 10 year career as a cotton trader for Weil Brothers Cotton.  Pete was the Australian general manager for Weil – a role that saw him trading Australian cotton (and other origins) predominantly into China, South East Asia and Sub Continent markets, building strong market acumen and lasting domestic and international trade relationships.  Pete served as chair of the Australian Cotton Shippers Association from 2007 to 2008 (its youngest ever chair).  He continues to serve on voluntary industry bodies, including the Australian Cotton Conference Committee, the Queensland Agricultural Merchants Association and GRDC North planning groups.


  • Graduate Australian Institute of Company Directors;

  • Graduate Diploma of Applied Finance and Investment (Securities Institute of Australia);

  • Diploma in Technical Analysis (Australian Technical Analysts Association);

  • Bachelor of Science in Agriculture, Hons 1 (The University of Sydney).

Pep Geldard (Cash Broker) has 10 years experience working in the Agriculture sector with roles comprising logistics, grain accumulation, and import & export of feed grains (primarily New Zealand market). In 2013, she graduated from the University of Southern Queenland with a Bachelor of Commerce. Currently she owns and operates a cereal grain and livestock farm on the Darling Downs.

Communication and marketing Assistant, Sophie Johnson, is currently a second year University student studying a Bachelor of Communications (Journalism) at QUT. Her role in business includes:

  • Producing and distributing monthly position statements for clients

  • Marketing support functions

  • Website design and operation